It all begins when you press the "Play Now" that. That opens a whole world where children can control a pet, a penguin, which allows them to socialize with other buddies (controlled by other children). Once you mark the Play Now option you start the creation of your own penguin. To do that the site requests you to give him or her a name and a body color.
What's the game about? It's more than a game: its a social tool. It can be compared with a chatroom where you control a penguin all the time and you can give him or her accessories. In addition, you can explore the city and visit places as restaurants and so on.
This page makes me remember Habbo.com. Their concept is almost the same: to socialize using a kind of avatar (or pet). In both sites you can explore places, add friends and send messages.
Clubpenguin.com is a very entertaining tool that children can use to socialize.
Site's URL: Clubpenguin.com
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